According to manufacturing journalist, TR Cutler, texting proves vastly more effective in the manufacturing sector for B2B marketing. Cutler recently discussed the changes in effective marketing in the November issue of Manufacturing Outlook magazine. Read the full article here.
Cutler shared, “Buying lists, no matter how diligently they are validated, are junk within 90 days. Younger recipients of emails are accustomed to ghosting and deleting folks with whom a great initial sales call may have occurred. The Manufacturing Media Consortium just completed a global survey of 1200 manufacturing executives who reported deleting more than 75% of all incoming emails, with 90% aggressively unsubscribing due to the sheer velocity of messaging.”
The best solution is to capture cell phone numbers whether at a webinar, tradeshow, conference, event, or meeting. The response rate to a text is running 600% higher than voicemails or emails. Everyone carries a phone on their person and responds to incoming texts with alacrity. As long as there is no spam filter on the incoming texts, the response rate will justify the effort.
Thomas R. Cutler is celebrating the 23-year anniversary of the Manufacturing Media Consortium, a group of 9000+ editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.
Cutler launched two new areas of concentration: the power of Gen Z on the industrial sector and the dynamic impact of the African continent as a growing force in manufacturing.
Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and over 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
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