Macy’s (NYSE:M) will celebrate National Believe Week by doubling its donation to Make-A-Wish as part of Macy’s annual Believe letter-writing campaign. From the start of Believe campaign through its final day on Dec. 24, for every letter sent to Santa online at macys.com/believe or dropped off in Macy’s stores, Macy’s will donate $1 to Make-A-Wish, up to $1 million. During National Believe Week, from Sunday, Nov. 28 through Saturday, Dec. 4, Macy’s has pledged $2 for each letter collected (taking the existing $1 million campaign goal to $2 million) to help children fighting critical illnesses’ life-changing wishes come true.
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“Each holiday season, we are awed by the outpouring of support from our customers and colleagues who write their letters to Santa and help us raise millions of dollars for our friends at Make-A-Wish,“ Sam Di Scipio, Macy’s senior director of corporate communications, giving and volunteerism. “Through Macy’s Believe campaign, we can grant wishes that renew hope and transform the lives of children battling critical illnesses.”
In celebration of National Believe Week, Macy’s stores, Make-A-Wish chapters and community partners across the country will host letter-writing parties and encourage letter drop-offs. Now more than ever, these letters to Santa can bring hope and joy to wish kids who are isolated and some of the most vulnerable members of our population.
For parents, educators and community leaders interested in participating in National Believe Week, Macy’s Believe Teacher & Parent Engagement Toolkit provides resources and lesson plans to easily execute within the new environment of virtual learning. These educational materials include letter writing guides, holiday activities and more, offering fun and unique ways for children to learn the importance of giving back to those in need.
This year, Macy’s will help grant wishes across the country, including these three upcoming:
- December 1st in Baltimore, MD – 4-year-old Abi, diagnosed with a blood disorder, wishes “to be on a Macy’s billboard”
- December 17th in San Francisco, CA – 18-year-old Vivek, diagnosed with leukemia, wishes “to design a t-shirt”
- December 17th in Baton Rouge, LA – 3-year-old Acadia, diagnosed with a metabolic disorder, wishes “to restore her toy collection after Hurricane Ida”
Since 2003, Macy’s has donated more than $137 million to Make-A-Wish, including more than $25 million through the retailer’s annual Believe campaign, helping grant more than 16,200 wishes and impact more than 3.2 million people, including wish kids and their families, volunteers, community groups, medical professionals and more.
In addition to writing letters to Santa, find writing guides, local wish stories and more at macys.com/believe. Join the conversation on social by tagging @macys, @makeawish and #MacysBelieve.
For Believe campaign photos and b-roll footage, click here.
For more than 160 years, Macy’s, the largest retail brand of Macy’s, Inc., has served generations at every stage of their lives. Through a digitally led shopping experience powered by macys.com, our award-winning mobile app and a nationwide portfolio of stores, Macy’s customers come to us for fashion, value, and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small and have created decades of memorable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues, and communities.
Make-A-Wish creates life-changing wishes for children with critical illnesses. We seek to bring the power of wishing to every eligible child because each step of the wish journey can help children build the physical and emotional strength, they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in nearly 50 countries worldwide. Together, generous donors, supporters, staff and more than 30,000 volunteers across the U.S. unite to deliver hope to wish kids and their families when they need it most. Since 1980, Make-A-Wish has granted more than 500,000 wishes worldwide; more than 340,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.