Nature's Truth is expanding their collection of gummy vitamins to include Iron and Cranberry. The two new products help to meet a growing demand for gummy vitamins among consumers.
November 16, 2021 —
Nature’s Truth®, a leading manufacturer and innovator of high quality vitamins and supplements, has introduced two new formulas to their extensive selection of gummy vitamins. The wellness brand’s Iron Gummies and Cranberry Gummies are now available and are expected to join in the success of the brand’s noteworthy line of gummies.
Gummy vitamins continue to be the favored choice among consumers, generating 34% of all vitamin growth in recent weeks. Consumer trends indicate that gummy vitamins are often preferred because they are a delicious and exciting alternative to sometimes difficult to swallow capsules or tablets.
Nature’s Truth® Iron Gummies are ideal for those with iron deficiencies and uniquely formulated to contain essential B Vitamins and Zinc. Iron continues to be a front runner in category sales, climbing 13% over the last 13 weeks with the Minerals category spiking 35% in the same time period. These gummies from Nature’s Truth® have a delicious natural grape flavor and join the wellness brand’s growing family of Iron supplements.
Herbs have also seen an uptick in sales, increasing 28% over the last 13 weeks, with Cranberry growing steadily over the past year. Nature’s Truth® Cranberry Gummies deliver concentrated cranberry extract and come in a great tasting natural cranberry mango flavor to support urinary tract health†. The Iron Gummies and Cranberry Gummies from Nature’s Truth® are both vegan, non GMO, gluten free, and do not contain artificial flavors or sweeteners.
Nature’s Truth® will continue to diversify its ever expanding lineup of gummies, staying close with consumer trends to anticipate and meet growing demand.
†This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose,treat, cure, or prevent any disease.
About Nature’s Truth®
Founded in 2014 and based in Ronkonkoma, NY, Nature’s Truth is a wholesale division of Piping Rock® Health Products and a leading manufacturer of superior quality nutritional supplements. Backed by a team of experts with over 40 years of experience in the industry, Nature’s Truth® continuously innovates, develops, and delivers the best quality supplements and wellness products to retailers and consumers. For more information, please visit
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