Industrial journalist, TR Cutler recently discussed micro influencers in manufacturing to build brand awareness in the October issue of Manufacturing Outlook magazine. Read the full article here.
According to Cutler, “Creating solutions that set the standard in the influencer marketing industry is still a new concept. No longer are celebrity infomercials cost-effective or viable as a way to market industrial products and services. That approach is simply too expensive and consumers all the margins of products. One of the trending solutions is partnering brands with micro influencers for content creation. Influencer marketing is not a linear exercise and there are many ways that brands and influencers work together, often because the target customer is identical.”
“The terms “influencer” and “creator” are interchangeable. Great creators are aware that influence over their audience is a distinguishing factor over traditional production. Creators often promote content on their accounts and channels for a fraction of what they might typically charge for a standard campaign. Combined with dramatic savings in production costs, promotion means the return on investment between production and awareness,” explained Cutler.
Thomas R. Cutler is celebrating the 23-year anniversary of the Manufacturing Media Consortium, a group of 9000+ editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.
Cutler has launched three new areas of concentration: the power of Gen Z on the industrial sector; the dynamic impact of the African continent as a growing force in manufacturing; and Manufacturers Serving the Entertainment Industry to highlight and profile the leaders and innovators in the film, television, and theater communities
Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and over 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
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